PHARMA
Designed an unbranded website to attract HCP interest, and ultimately collect contact information through a form at the end of the site. The dark colors with highlights of red help to highlight the struggle women go through with Uterine Fibroids. The branded site would later be the inverse color scheme to promote a solution for these women.
During prelaunch, ESMYA participated in a conference to further their anticipated arrival to the market. In an effort to stand out, our team was tasked with creating a duel touch screen video game called "Beat the Bleed" to showcase at their booth. Working alongside my creative director, we designed 3 different landscapes for the character to navigate. I also created all sprite sheets to animate the avatar, the coins collected during the game, and all screens following active play. The game was designed so that the player would ultimately fail, putting the struggles of those afflicted with uterine fibroids in the personal space of the user.
Created for a successful pitch, our team wanted to create a viseral response to smoker's habit. This iDetail, or visual aid, was meant to create a look and feel based on that gut-feeling.
A new and different approach to HCP advertising, these posters were created to engage HCPs and hold their attention longer than traditional print materials. The phrases are meant to be spoken out loud to help the viewer solve the jumbled letters and sounds.
Concept art for Hepatic veno-occlusive disease (VOD) targeting HCPs.
